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There's a pretty good guide here about how to create a well-structure HTML email.
The only thing that I would disagree on is getting rid of the <head> and <body> tags in your HTML email - I would suggest especially making sure these tags are in your HTML email messages - a complete HTML document is something that mail filters, like SpamAssassin looks for. Of course, Dada Mail automatically corrects this problem, if you submit an HTML document without them, for ya.
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There's a great article over at atomicbird (a Mac OS X software company) entitled, Running a customer mailing list. It hits on some pretty good points, including: Don't Be Evil (Don't spam, only email someone after getting their permission, do not checkoff that a person wants to subscribe on a html form, etc) and also mentions Dada Mail as a good solution, as well as goes through another Mailing List Manager: Mailman. Worth a read and we thank them for the mention of Dada Mail
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Some pretty good advice over at Vitamin concerning HTML email messages:
Should you use CSS or (horror of horrors) tables? And what do you do when images are "blocked"?
HTML email - you either love it or you hate it. Some love the simplicity of text-only emails, while others praise the flexibility and good looks of HTML. But it doesnŐt really matter whether you love it or hate it because sooner or later a client will ask you to design one of those "pretty looking email thingies" for their own customers, and then what do you do? ...More
Also don't forget the good advice written at A List Apart
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